Beta

Agency-quality research. Under one hour. £450.

Fully automated consumer research powered by AI agents and validated persona simulations.

86.1%
Accuracy
740k
Benchmarks
<60
Minutes

Market research is broken. Everyone knows it.

Traditional methods can't keep up with the speed of modern business.

Too Slow
4-6 weeks

Traditional research timelines make it impossible to move at the speed of modern business.

Too Expensive
£10k-50k

Agency project costs put sophisticated research out of reach for most organisations.

Too Shallow
What, not why

Surface-level insights fail to uncover the psychological drivers behind consumer behaviour.

The next generational shift in market research

1960s-1990s
Phone Surveys

Manual calling, slow data collection

2000s-2020s
Online Panels

Faster, but still expensive and shallow

2025+
AI Simulation

Instant, affordable, deep insights

Traditional ResearchAskar
Time 4-6 weeks < 60 minutes
Cost £10k-50k £450
Depth Surface-level Psychological drivers
Validation Subjective sampling 86.1% validated accuracy

Fully automated. No human bottleneck.

From research brief to strategic insights in under an hour—entirely hands-off.

Step 1 · 5 mins

Brief

You describe your research challenge through our guided workflow.

Step 2 · ~6,000 calls

Simulate

AI personas respond to your concepts across diverse audiences.

Step 3 · ~1,500 tests

Analyse

Statistical analysis identifies patterns across all responses.

Step 4 · < 60 mins total

Deliver

Complete research report delivered to your dashboard.

You receive

Research Report
Interactive Dashboard
Presentation Slides
Infographics

Validated against real-world data

Not a black box. Our methodology is benchmarked against the UK's most trusted research sources.

740,000+ benchmark responses

Comprehensive validation dataset

99 benchmark studies

Across diverse research contexts

BSA and YouGov validated

Against gold-standard research sources

86.1%
Demographic Accuracy

Our AI personas match real human behaviour with industry-leading accuracy.

Industry benchmark 82-85%
Askar personas 86.1%

Sophisticated research. Radically accessible.

Standard

£450 /project

For single research projects

  • Full research report in under 60 minutes
  • ~6,000 AI persona simulations
  • ~1,500 statistical tests
  • 86.1% validated accuracy
  • Interactive dashboard access
Start Your First Project
Best Value

Pro

£4,000 /10 projects

For research programs (£400 per project)

Save £500 vs standard pricing

  • Everything in Standard
  • 10 research projects
  • £50 savings per project
  • Priority support
  • 12-month validity
Start with Pro

Stop guessing. Start knowing.

Launch your first AI-powered research project today and get results in under an hour.

No commitment required · Pay per project